5 Common SEO Mistakes and How to Fix Them

Are you struggling to get your website to rank higher on Google & Bing despite putting in a lot of effort? Don't worry, you're not alone. Many businesses make common SEO mistakes that affects their SEO stratgey and stops them from ranking higher with search engines. In this blog post, I'll break down the five most common SEO mistakes and offer tips on how to fix them in a friendly, relatable, tech-savvy, and approachable way. So, grab your laptop and a cup of coffee and let's dive in.

Ignoring Keyword Research:

One of the biggest SEO mistakes people make is ignoring keyword research. While it's essential to write engaging content that resonates with your target audience, it's equally important that you use relevant keywords that search engines can pick up. Use keyword research tools like SEMrush or Google Keyword Planner to identify relevant keywords that will help your content rank higher.

Overlooking Meta Descriptions:

Meta descriptions are HTML attributes that provide a summary of the content on a page. Neglecting meta descriptions can be a massive setback for your SEO efforts. Take the time to write a compelling and concise meta description that tells your audience what your page is about and what they stand to gain from it. Make it kind of like an advert that is going to entice your target audience to click the link.

Neglecting Internal Linking:

Internal linking refers to linking pages on your website to each other. It allows search engines to understand the structure of your website and navigate it better. Be sure to link pages with relevant content to each other. Use keywords as Anchor text to help search engines know what that page is about.

 Not Optimising Images:

Images can drastically improve engagement on your website, but neglecting image optimisation can significantly hinder your SEO efforts. Use descriptive alt tags and filenames that are relevant to the content on the page. Compress your images to reduce their file size and ensure your website loads quickly.

 Failing to Update Content:

The Internet is evolving at a breakneck pace, and search engines favour up-to-date and relevant content. Failing to update your website frequently can harm your rankings. Keep your content fresh and current by updating it regularly with new insights or information.

By fixing these common SEO mistakes, you can help your website rank higher on search engine results pages, like Google & Bing, leading to more traffic and higher engagement. Remember, SEO is an ongoing process, and these tips should serve as a starting point.

So, take a sip of your coffee, and let's get to work. Avoid these common SEO mistakes, and you'll be one step closer to SEO success. Happy optimising!